ENHANCING BUSINESS THROUGH CREATIVITY

Existing Product Analysis

Sales slumping? Customers deserting? Perhaps your products no longer match the marketplace needs. The CEG team provides unbiased, third party analysis of your existing products. We gather data by interviewing current and potential customers, and we conduct functionality and pricing analysis of your products relative to the general marketplace trends. Once completed, CEG provides a written assessment along with a client review session where we present our findings.

New Product Concepting

Looking for a proprietary product to fill out your marketplace offering? Need new products matched with your existing production capabilities? Have a new technology you need to translate into marketable products? The team at CEG can develop alternative product concepts directed at your specific needs and within your constraints. With backgrounds and experiences outside your firm or industry, we can provide paradigm-shifting insights and the "outside the box" thinking that generates truly creative solutions.

Strategic Product Planning

Looking from the outside, CEG makes an unbiased, independent assessment of your company's apparent product strategy, based on offerings over the recent past. We evaluate how your current products fit with your company's strategic business model. We examine your company's marketplace from a global perspective. Then, working with your senior management team, CEG develops a concise product strategy for your firm. The strategy insures that your product offerings integrate with and support your strategic business model.

Prototype Development

Have a great product concept, but need a saleable product designed or at least a working prototype developed? The CEG design team is your answer, whether you want a rudimentary model to demonstrate the basic functionality of a concept, or a fully functional cosmetically correct prototype unit. We have broad manufacturing technology knowledge, and design even the most esthetically driven products with eventual production in mind. We can provide CAD drawings, color illustrations, and working units.

Production Planning

Great new products don't make money unless someone can produce them at or below the anticipated cost level. At CEG, we believe that manufacturing issues should be addressed as early in the development process as possible. The basic production processes needs to be established at the prototype stage, since design details frequently depend on the manufacturing process employed. With the basic processes established, we can address the issues of where and how the processes will be accomplished.

Turn-key Product Development

At many companies, product development is an infrequent activity. Existing company staff, at the expense of their normal duties, frequently creates the new products. The CEG team presents a more effective and efficient way to create proprietary products for your firm. The CEG team takes a product concept and creates a fully documented and tested design, ready for production. Working with the production facility, we generate all the required production documentation and assist in production start-up.

Competitive Analysis

Do you really know your competitor's products? How do you assess your product offerings relative to the others in the marketplace? Often, a more complete understanding of your competitor's products leads to more successful marketing campaigns and improved market penetration. CEG generates an in-depth analysis of competing products - identifying the various product offerings that compete for customer funds and providing information on design, construction, pricing, sourcing, and projected margins of each. We also assess the relative strengths and weaknesses of each.

Collateral Development

We believe that even the best products can be marketplace failures if not supported by effective collateral materials. Installation instructions must be complete, clear, and easy to follow. Operator manuals must be brief enough to be read, but complete enough to insure safe, effective operation. Marketing performance and functionality claims must be substantiated by the facts, but also effective in positioning the product. CEG has the graphic and literary capabilities to create truly effective collateral.