- Existing Product
Analysis: Sales slumping?
Customers deserting? Perhaps your products no longer match the marketplace
needs. The CEG team provides unbiased, third party analysis of your
existing products. We gather data by interviewing current and potential
customers, and we conduct functionality and pricing analysis of your
products relative to the general marketplace trends. Once completed,
CEG provides a written assessment along with a client review session
where we present our findings.
- New Product
Concepting: Looking for a proprietary product to fill out
your marketplace offering? Need new products matched with your existing
production capabilities? Have a new technology you need to translate
into marketable products? The team at CEG can develop alternative
product concepts directed at your specific needs and within your constraints.
With backgrounds and experiences outside your firm or industry, we
can provide paradigm-shifting insights and the "outside the box" thinking
that generates truly creative solutions.
- Strategic Product
Planning: Looking from the
outside, CEG makes an unbiased, independent assessment of your company's
apparent product strategy, based on offerings over the recent past.
We evaluate how your current products fit with your company's strategic
business model. We examine your company's marketplace from a global
perspective. Then, working with your senior management team, CEG develops
a concise product strategy for your firm. The strategy insures that
your product offerings integrate with and support your strategic business
model.
- Prototype
Development :Have a great product concept, but need a saleable
product designed or at least a working prototype developed? The CEG
design team is your answer, whether you want a rudimentary model to
demonstrate the basic functionality of a concept, or a fully functional
cosmetically correct prototype unit. We have broad manufacturing technology
knowledge, and design even the most esthetically driven products with
eventual production in mind. We can provide CAD drawings, color illustrations,
and working units.
- Production
Planning: Great new products don't make money unless someone
can produce them at or below the anticipated cost level. At CEG, we
believe that manufacturing issues should be addressed as early in
the development process as possible. The basic production processes
needs to be established at the prototype stage, since design details
frequently depend on the manufacturing process employed. With the
basic processes established, we can address the issues of where and
how the processes will be accomplished.
- Turn-key Product
Development: At many companies, product development is
an infrequent activity. Existing company staff, at the expense of
their normal duties, frequently creates the new products. The CEG
team presents a more effective and efficient way to create proprietary
products for your firm. The CEG team takes a product concept and creates
a fully documented and tested design, ready for production. Working
with the production facility, we generate all the required production
documentation and assist in production start-up.
- Competitive Analysis:
Do you really know your competitor's products? How do you assess your
product offerings relative to the others in the marketplace? Often,
a more complete understanding of your competitor's products leads
to more successful marketing campaigns and improved market penetration.
CEG generates an in-depth analysis of competing products - identifying
the various product offerings that compete for customer funds and
providing information on design, construction, pricing, sourcing,
and projected margins of each. We also assess the relative strengths
and weaknesses of each.
- Collateral Development:
We believe that even the best products can be marketplace failures
if not supported by effective collateral materials. Installation instructions
must be complete, clear, and easy to follow. Operator manuals must
be brief enough to be read, but complete enough to insure safe, effective
operation. Marketing performance and functionality claims must be
substantiated by the facts, but also effective in positioning the
product. CEG has the graphic and literary capabilities to create truly
effective collateral.
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